Marmo Elite team took part once again this year in Marmomac, the most important trade fair for the marble and natural stone sector in Italy. With a 10% increase in the number of visitors compared to the 2022 edition, this fair has confirmed its position as a very important hub for all companies in the sector.

An exhibition of international flair

Four days full of stands and events, with the participation of 51 thousand operators and a large number of players, both national and, above all, international. Never before has there been such a massive presence of foreign exhibitors: more than 68% of the 1,507 exhibiting companies. A trend that is also confirmed by the presence of buyers from more than 138 countries.
Apart from the host country, Italy, with 474 companies, the top ten most represented countries were China with 347, Turkey with 238, India with 78, Spain with 76, Portugal with 63, Brazil with 46, Greece with 40, Germany with 35 and Egypt with 27.

Special finishes: the new trend for the world of marble

What surprised us most at this edition of Marmomac was the variety of finishes proposed by the various companies. In addition to the more classic finishes, such as polished, matt, antique or flamed, there was a general trend to propose new processes and to seek the recovery of those that had previously been less used: an attempt to bring out the intrinsic beauty of natural stone and a way of responding to the growing demand for customization.
Examples include the Ipogeo collection developed by Margraf Innovation Lab and Superfici d’Architettura, proposed by Savema in collaboration with Gumdesign.
Ipogeo® is an innovative finish that aims to celebrate marble as a natural stone and rediscover its origins by enhancing different veining and coloring ranges.
Superfici d’Architettura was born from the meeting and contamination of Corchia Arabescato marble (the main marble from the company’s quarries) with other materials: vegetable-tanned leather, inlaid wood, natural and toasted cork, acid-etched brass and woven willow.

Natural stone and technology are becoming more and more intertwined

The connection between natural stone and technology was acknowledged as a central element of this edition of Marmomac.
The Plus Theatre positioned itself as a hub for experimentation in the field of natural stone, a space where exhibitions, workshops and talks explored the relationship between marble, technology and art.
The campaign for the fair itself was a testimony to this link, with a bust of Michelangelo that was half sculpture and half digitally reconstructed – an effective and immediate representation of the fusion of artistic heritage and the technological advances of the entire stone industry.
The 2023 campaign completes a trilogy that has been able to highlight the evolution and resilience of the people of the natural stone industry, beginning in 2021 with the theme “Welcome back” after the pandemic, and continuing in 2022 with a tribute to Antonio Canova with the Bust of Peace.

Great space for art and design at Marmomac

The bond between companies, architects and designers is increasingly strong, a source of mutual influence and contamination, and it is precisely to this bond that a pavilion has been dedicated: A Matter Of Stone, a new business space under the curatorship of Elle Decor.
An inspirational space for architects, interior designers and industry professionals, a place where companies could showcase projects and design products and, thanks to targeted B2Bs, make contact with professionals from the UK, USA, Switzerland and Italy who have to decide on the use of materials in construction and furnishing.

Marmo Elite received an award

Finally, we would also like to remember Marmomac with pleasure for the special mention that our company received at the Best Communicator Award.
This is a prestigious result that will spur us on to achieve even better results in the near future. To learn more about this award, read the dedicated news ‘Marmo Elite wins recognition at Marmomac’s Best Communicator Award’’.

Leave a comment if you liked this article. See you at the next Marmomac!